Production management, also occasionally called technical direction, is the task of integrating all the technical - and many non-technical - event elements. This can include staging, audio and A-V, lighting, décor, entertainment, stage management, scheduling, rehearsals, and scripting. It may also involve some of the other logistical event requirements such as coordinating electrical and rigging, waste management, fencing, and the setup of temporary structures. Production management is essentially a two-part process: the first part occurring during the Coordination Phase of the event and consisting of venue liaison and the creation of production schedules and CADD drawings; the second part occurring during the Execution Phase of the event and consisting of technical setup and event direction or show calling. This information-packed session covers all these topics and includes many real examples of event setups and even a fair share of war stories. Be prepared for an exciting learning experience from an event producer who has been there!