Bollotta Provides Answers for Microsoft Press Conference: More Creative Direction on Order!
San Diego TEAMNet Partner Bollotta Entertainment has been tapped by Microsoft to lead the content development of President Steve Ballmer’s Press Conference at the Mobile World Congress in Barcelona, Spain -- having recently worked with Microsoft at the company’s First Annual Open House Press Event in New York City, where Bollotta provided content and on-site direction for Microsoft President of Entertainment and Devices, Robbie Bach.
Again for this go-around, Bollotta will be working with Envy Create, the PR firm handling all
aspects of Microsoft’s presence at World Congress, as well as with Microsoft’s in-house production team. In such, Bollotta will ensure that the tone and context of Steve Ballmer’s speech meets with internal messaging goals, and that the production design and execution indeed support those messaging goals.
Mobile World Congress is an annual event talking place each February in Barcelona, and draws close to 50,000 professionals (major operators, value-added service providers, equipment manufacturers) from around the world. It is considered the premier international exhibition for mobile products and services.
