In order to prepare a written proposal, a thorough understanding of the special events industry is required. Most importantly, what makes clients respond to ideas in a favorable way and makes them want to give you the business instead of your competitor? Before ever creating content and submitting a bid, three aspects must be in place. Here are few observations, ideas and suggestions that come from years of experience planning incentives, association meetings, fundraisers, public festivals and many other special events.

WHAT WINS BUSINESS?

Creativity

It is arguably the most important aspect of winning a bid, but creativity goes beyond dreaming up fun ideas, a planner must also rein in these wild concepts and consider external influences and restrictions. If this can be done while maintaining the integrity of those ideas, then there is a good chance that the proposal will win.  Ask yourself these important questions.

Does it match the client's vision?

Does it fit within the client's budget?

Is it appropriate for the client's guests or for the audience as a whole?

Is it cutting edge?

Will the venue accommodate the decor or allow structural modifications? 

Have all the risks been assessed and addressed?

Professionalism

Professionalism and service, along with creativity is part of the package that regularly wins bids. It seems simple, but there are several subtle aspects that warrant a closer look.

Quality of initial contact

Timeliness of response

Quality of the proposal

Follow up

Your web and social media presence 

Experience

The last of the trio that will help win business is experience. When a client is given two equally capable companies with strong bids, often the more experienced one will have a better chance of winning. What comprises experience and how will help?

Time in the industry

Appropriateness of experience and expertise

Credibility

References

Awards

Certifications

A winning proposal covers all the bases. It is creative; it is unique in presentation; it is timely and fits the client's budget. Experience will often help, but your creativity and professionalism should always be highlighted and clearly articulated.